NEAGOȘ CARMEN
Marketing Project Manager | Data-Driven Digital Strategist
Cluj-Napoca, RO.About
Highly accomplished Marketing Project Manager with 6 years of experience leading complex, data-driven digital marketing initiatives, complemented by 8 years in financial and marketing analysis. Expert in orchestrating cross-functional teams to deliver measurable results across SEO, CRO, UI/UX, and email campaigns, consistently driving strategic decision-making and operational excellence in dynamic environments.
Work
Yardi Systems (RentCafe.com)
|Marketing Project Manager
Cluj-Napoca, Cluj, Romania
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Summary
Led the end-to-end lifecycle of product marketing projects for RentCafe.com, driving planning, prioritization, execution, and delivery of key initiatives.
Highlights
Managed the end-to-end lifecycle of product marketing projects, from strategic planning and prioritization to execution and successful delivery, ensuring alignment with business objectives.
Coordinated cross-functional teams of designers, conversion specialists, analysts, and developers, fostering collaboration to align objectives and deliver high-quality outputs.
Optimized project workflows using JIRA, enhancing visibility, accountability, and transparent progress tracking across all marketing initiatives.
Proactively identified and mitigated project risks and dependencies, ensuring timely project completion and adherence to established schedules.
Developed comprehensive project specifications and delivered insightful status reports and dashboards to leadership, facilitating informed decision-making.
Yardi Systems (PropertyShark.com)
|Marketing Team Lead
Cluj-Napoca, Cluj, Romania
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Summary
Directed the marketing team for PropertyShark.com, successfully driving subscription revenue and website traffic through strategic digital initiatives.
Highlights
Led a marketing team to significantly increase subscription revenue and website traffic through strategic guidance of SEO, blog content, CRO, and email outreach.
Prepared and presented monthly performance reports to stakeholders, tracking key KPIs and providing data-driven insights for continuous improvement.
Oversaw task management and cross-department collaboration, resulting in successful campaign execution and consistent brand messaging.
Contributed to the product delivery roadmap, ensuring marketing initiatives were aligned with product development and overall brand strategy.
Yardi Systems (RentCafe.com)
|Marketing Analyst
Cluj-Napoca, Cluj, Romania
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Summary
Performed in-depth marketing analysis for RentCafe.com, leveraging data to inform SEO strategies and interpret real estate market trends.
Highlights
Analyzed complex user behavior data and tracked critical marketing KPIs to inform and optimize SEO initiatives for RentCafe.com.
Conducted in-depth real estate market research, interpreting industry trends to provide actionable insights for strategic marketing decisions.
Utilized advanced data tools including SQL/Oracle, Google Analytics, and Search Console for comprehensive performance analysis and reporting.
Energobit Group
|Financial Analyst
Cluj-Napoca, Cluj, Romania
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Summary
Conducted financial analyses and provided strategic insights for Energobit Group, supporting key decision-making processes.
Highlights
Conducted rigorous financial analyses, including actual vs. forecast comparisons and cost variance evaluations, to support operational efficiency.
Prepared and reviewed consolidated financial reports and annual budgets, ensuring accuracy and providing a basis for strategic planning.
Provided actionable financial insights to senior leadership, directly contributing to strategic decision-making across the organization.
Ernst & Young
|Financial Auditor
Cluj-Napoca, Cluj, Romania
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Summary
Executed financial audits for Ernst & Young, ensuring accuracy and compliance through meticulous documentation review and client collaboration.
Highlights
Collected and meticulously reviewed supporting financial documentation, verifying information directly with clients to ensure audit accuracy and compliance.
Documented and assessed the design and operational effectiveness of internal controls, enhancing financial reporting reliability.
Collaborated with client staff to efficiently gather information, discuss audit findings, and facilitate timely resolution of identified issues.
Education
Babeş-Bolyai University
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Master's Degree
Audit and Accounting Expertise
Babeş-Bolyai University
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Degree
Finance and Economics
Alexandru Papiu Ilarian High School
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High School Diploma
Mathematics and Computer Science
Languages
English
Skills
Project Management
JIRA, Project Planning, Time Management, Workflow Optimization, Risk Management, Project Lifecycle Management, Cross-functional Coordination, Agile Methodologies.
Digital Marketing Strategy
SEO Strategy, CRO (Conversion Rate Optimization), UI/UX Principles, Email Marketing, Content Strategy, Campaign Management, Digital Analytics, Market Research, KPI Tracking.
Data Analysis & Reporting
SQL, Oracle, Google Analytics, Search Console, Advanced Excel, Financial Analysis, Data Interpretation, Performance Reporting, Budgeting, Forecasting.
Leadership & Collaboration
Cross-functional Team Leadership, Strategic Planning, Problem-solving, Critical Thinking, Stakeholder Management, Strategic Decision-Making, Process Improvement, Team Coordination.