NEAGOȘ CARMEN

Managed the end-to-end lifecycle of product marketing projects, from strategic planning and prioritization to execution and successful delivery, ensuring alignment with business objectives.

Coordinated cross-functional teams of designers, conversion specialists, analysts, and developers, fostering collaboration to align objectives and deliver high-quality outputs.

Optimized project workflows using JIRA, enhancing visibility, accountability, and transparent progress tracking across all marketing initiatives.

Proactively identified and mitigated project risks and dependencies, ensuring timely project completion and adherence to established schedules.

Developed comprehensive project specifications and delivered insightful status reports and dashboards to leadership, facilitating informed decision-making.

Led a marketing team to significantly increase subscription revenue and website traffic through strategic guidance of SEO, blog content, CRO, and email outreach.

Prepared and presented monthly performance reports to stakeholders, tracking key KPIs and providing data-driven insights for continuous improvement.

Oversaw task management and cross-department collaboration, resulting in successful campaign execution and consistent brand messaging.

Contributed to the product delivery roadmap, ensuring marketing initiatives were aligned with product development and overall brand strategy.

Analyzed complex user behavior data and tracked critical marketing KPIs to inform and optimize SEO initiatives for RentCafe.com.

Conducted in-depth real estate market research, interpreting industry trends to provide actionable insights for strategic marketing decisions.

Utilized advanced data tools including SQL/Oracle, Google Analytics, and Search Console for comprehensive performance analysis and reporting.

Conducted rigorous financial analyses, including actual vs. forecast comparisons and cost variance evaluations, to support operational efficiency.

Prepared and reviewed consolidated financial reports and annual budgets, ensuring accuracy and providing a basis for strategic planning.

Provided actionable financial insights to senior leadership, directly contributing to strategic decision-making across the organization.

Collected and meticulously reviewed supporting financial documentation, verifying information directly with clients to ensure audit accuracy and compliance.

Documented and assessed the design and operational effectiveness of internal controls, enhancing financial reporting reliability.

Collaborated with client staff to efficiently gather information, discuss audit findings, and facilitate timely resolution of identified issues.